Why choose ‘Domus’ as a name for a Video Production Company?
Why choose ‘Domus’ as a name for a Creative Video Production Company? What is ‘Domus?’ What does the name stand for? Good questions.
The Intellectual Answer
OK. The intellectual answer first. If you look it up in a dictionary, you’ll find that the word “Domus’ has latin origins.
It actually referred to the houses of citizens’ of the Roman Republic. Not any house either, mind you.
No sir, it referred to the aristocratic houses of the ruling classes. So far so good.
Hope you are still with me.
The Interesting Answer
When we were looking for a name for the company, the latin connection did not enter our consciousness. That was, of course, until we came up with a couple of the key activities which we intended our nascent enterprise to be involved in. The most important of these we thought, were storytelling and marketing.
And using our background in documentary production and journalism we came up with the not too shabby, DOMUS.
So if you wanted a definition of the acronym it would equate to “Documentary Oriented Marketing Using Storytelling Strategies”.
Yeah. We spotted it too. There are two “S’s” there at the end.
But you know what, after all that hard work we allowed our selves a little bit of artistic license.
Anyway, two “S’s” would have made it sound too much like ‘Bagpuss’, that grumpy old cat from TV in years gone by.
Bagpuss – not to be confused with Domus(s)!
The Real Answer.
You could say that the real answer is a combination of both of the above with a little dollop of authentic marketing magic thrown in. We wanted a name that would stick. A name that was different. Something that people would be curious about but at the same time one which they would remember.
The fact that we had a story behind the name was a plus, as was the fact that the acronym had relevance to our area of business.
Simply put, we intend to use documentary and filmmaking techniques to produce marketing campaigns to tell the story of the organizations we work with, and the name ‘Domus Digital Productions’ encapsulates this neatly. Don’t you think?
And you’ll be working from a house? A ‘DOMUS’?
Domus Digital Productions – Creative Video Production Company – Kilkenny, Dublin. Leinster & Munster.
We cover all of Leinster, including Counties Kilkenny, Dublin, Carlow, Laois, Offaly, Wexford, Wicklow, Meath, Louth, Longford, Westmeath.
We also cover Munster, including County Waterford, County Tipperary, County Cork, County Kerry, County Limerick and County Clare.